We launched Channel Maven’s One-2-One Partner Marketing Support in the fall and have seen great results over the past three months. Our partners are more engaged and doing measurable demand generation activities around our solutions on a regular basis. The true value proposition to Channel Maven’s engagement is the One-2-One support Heather and her team give our partners. Not only do our partners enjoy working with the Channel Maven team, but they appreciate the value being driven through the engagement. The marketing guidance that the Channel Maven team has provided our partners is priceless.
– Tracy Staniland, Asigra
Channel Maven Consulting recently developed and executed a flawless series of workshops for our Solution Providers. The series was well received, informative and actionable; they learned about ways to drive new business by leveraging Social Media in their arsenal of marketing tactics. One of the Solution Providers responded “We are looking at our options for using Social Media in our business and this series has been very valuable in making decisions.” Channel Maven Consulting’s expertise and experience in both channels and social media are a great resource for both channel programs (vendors) and Solution Providers.
– Barbara McFadden, Marketing Manager, Alternate Channels, AT&T
Channel Maven Consulting provided my team great strategic and tactical support during the execution of multiple social media initiatives. My team simply didn’t have the bandwidth nor the expertise and Channel Maven Consulting was able to address both needs effectively and within budget. Channel Maven’s B2B social media expertise and extraordinary flexibility proved to be extremely valuable.
– Chad Thompson, Director of Worldwide Marketing, Logitech
Channel Maven Consulting’s Campaigns In-a-Box provided our partners with the strategic solution messaging and tactical marketing resources they need to drive demand. Each campaign had a complete campaign including multiple emails, event invitations, valuable content, landing page copy, signage, banner ads and more. The true value proposition for our partners though are the guides that walk through how to build a list, how to leverage social media and how to execute a successful campaign. All of this and no where near the agency pricing. Whether uploading to a marketing automation platform or giving partners raw files to edit, our partners have what they need with Channel Maven’s Campaigns In-a-Box.
– Chris Burns, CA Technologies
Channel Maven Consulting’s deep knowledge of the solution provider channel is apparent in every aspect of our engagements. Heather and her team have been an invaluable resource as we develop co-marketing materials such as campaigns in-a-box, events-in-a box and numerous communication assets for our strategic partners. Her attention to detail, customer service and willingness to go above and beyond to help us be a better vendor for our business partners is truly appreciated.
– Toni Clayton-Hine, CA Technologies
Channel Maven Consulting’s expertise was evident from the beginning of our engagement. Their team came to each session fully prepared with a number of useful ideas to help us better leverage our website and other social media tools to increase our incoming sales leads. Channel Maven Consulting genuinely cared about our success and consistently went over and above our expectations to ensure we achieved spectacular results.
– Greg Onoprijenko, President and Managing Director of Sales, e-ternity Business Continuity Consultants Inc.