Heather K. Margolis enjoys speaking to channel organizations and their audiences on marketing best practices and social media strategies. Heather has spoken to IT, Telecomm and Financial Services industries. Whether a webinar, seminar, or keynote, Heather shares her channel and social media insights while entertaining vendors and partners alike. Heather’s speaking style is energetic, witty, and personal. Presentations are
customized to fit the audience and
the level of experience of the attendees.
Speaking Topics Include:
Social Media in the Channel: Social media, social marketing, inbound marketing—no matter what you call it—is playing a critical role in connecting partners, customers, employees and suppliers. Hear how you can leverage social networking in a B2B setting and exponentially expand your reach. Get step-by-step tips on how to use tools like Twitter, LinkedIn and blogs to improve your contact with customers and find new business opportunities. Learn from case studies of social networking at work in the channel today. After all, a major research survey found that 63 percent of today’s “best-in-class” companies plan to increase their social media budgets—don’t you want to understand why they are making such investments?
Incentives: Truly Creating Behavior or a Distraction? We all know “Cash is King” but points or cash, none of it matters if it does not elicit the reaction or behavior that benefits the businesses. How can vendors apply incentives to build their and their partners’ business? Hear how the right types of incentives and the right launch plan enable your partners and salespeople to sell more of the RIGHT type of product while building their pipelines.
Entrepreneurship: A proud alumni of Babson College’s Award Winning MBA program, Heather K. Margolis speaks to current MBA students, prospective students, and employees on entrepreneurship, entrepreneurial spirit and team and career development. Hear how your students or employees can use the spirit of entrepreneurship to build a business, lead an initiative, launch a strategy, or market themselves to develop a career.
Interested in Speaking Engagements? Have a Partners Summit or Channel Conference you’d like Heather to speak at? Email Channel Maven Consulting for speaking engagements and other information via Info (at) ChannelMavenConsulting.com.