Partner Demand Generation Content

Location, location, location. We all know location is an important aspect of brick and mortar marketing. But what about the digital world where buyers research solutions before contacting sales? Online, content is the driving force. Your Partners’ inbound sales and marketing efforts, how they socialize content and the way it impacts SEO makes content a mandatory component if driving sales online is important to your Channel.

Get Rid Of Content Marketing Roadblocks:

Conferences.  Speaking Engagements. Strategy Sessions.  Strategic Sales Support.  These are the things that keep your top product people out of the office chasing revenue and NOT creating content. Whether its lack of time or challenges with the creative process, content creation is never the priority it needs to be to support effective marketing campaigns. Channel Maven Consulting’s team of marketing and technology subject matter experts help you develop high-impact content as a one-off or in regular cadence to support your overall marketing and social media efforts.

Screen Shot 2015-02-12 at 12.22.41 PMContent Planning:

Our ‘Content Factory’ services provide tactical and strategic support for marketing campaigns and overall content creation strategies. Your Partners then use this content to engage your joint prospects.

Through a discovery and workshop process, we work with key stakeholders and subject matter experts to assess asset inventory (sales tools, collateral, white papers etc.) and develop a gap and refresh plan for key content elements. In addition, we align specific content creation activities to your existing marketing plans and campaigns.

Subject matter and marketing experts help you weave messaging into existing and/or new content. Our team is comprised of accomplished writers and have specific backgrounds in topics such as cloud computing, virtualization, data protection, storage and other technology disciplines. We help create and extend the reach of your technology thought leadership. Content includes but is not limited to:

  • Targeted Blogging
  • White Paper Development
  • Development of Training Materials
  • Expert Webinars
  • “Channelization” of Existing Assets
  • Trade Publication Articles
  • Press Releases
  • Internal/External Newsletters
  • Infographics
  • eBooks
  • Social Media Posts
  • Recycled Content

With a team whose background includes product marketing, industry research and analysis, channel management and technology sales, Channel Maven Consulting’s Content Factory can truly be an extension of your product team.

We create high-impact content for both Channel Partners and end-users so you can focus on revenue generation and ROI.


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