Channel Program Development™

Let Channel Maven Consulting help you develop effective programs and strategies that allow you to attract and retain appropriate solution providers. We design customized channel programs based on each client’s business model, company culture, and overall strategy.

Building upon these strategies we can help you:

  • Analyze and execute the requirements and benefits of your program to equally engage and reward your partners
  • Keep your products and services top-of-mind with partners
  • Develop the sales and marketing programs your solution providers need to be successful
  • Communicate with your channel community, analysts, and customers

Today it is harder than ever to get the attention of your solution providers and even more difficult to gain the mindshare of your customers. Channel Maven Consulting will help you do just that by developing programs including:

  • Certification Requirements and Benefits
  • Incentive Programs
  • Field Marketing
  • Co-Marketing
  • Social Media Outreach
  • Alliance Development

Contact us today for a complimentary program assessment at Info (at)

“To” Partner Marketing
As a channel professional, one of your biggest challenges is keeping your program and products top-of-mind with partners. You put a great deal of effort into launching programs, creating incentives, and sending email, but all of that effort gets lost if you can’t maintain your partners’ attention. Using both our experience with best practices and primary research that we conduct with your partners, Channel Maven Consulting will work with your team to develop a custom communications strategy incorporating social media tools and your current portal or communication vehicles.

You can dramatically improve communication with your partners with Channel Maven Consulting projects including:

  • Custom communication strategies for engaging partners including traditional and social media
  • Proprietary social media community development
  • Portal project management and analysis
  • Competitive analysis of social media usage and best practices

Are you reaching out to partners when and where they want to receive information? For more information or a complimentary assessment, please contact us at Info (at)

“Through” Partner Marketing
You know that your partners, as an extension of your sales and marketing teams, have limited resources. By assisting them with marketing you can exponentially increase the reach of your joint messaging and enable your partners to increase revenues without large resource additions. But with all of the information available today about multi-touch campaigns, social media, and events, your partners need your help cutting through the noise.

Channel Maven Consulting builds upon proven channel program experience to develop a custom deliverable for your partners and field marketing team.

Programs include:

  • Social Media workshop including hands-on learning and feedback
  • Guides and webinars customized for your company
  • 1:1 marketing consulting to partners through Marketing Development Funds (MDF)
  • Content creation including eBooks, videos, email campaigns, and webinars
  • Event planning and execution

Need additional resources to provide your clients with the lead generation strategies they need to increase business? Channel Maven Consulting understands that it’s not just about your products: it’s about your products PLUS the services they provide that make your joint solution the right fit for your partners. We’ll develop a custom campaign and enable your solution providers to bring you more business and solidify your value proposition.

Have another need you don’t see listed here? Channel Maven may be able to help – contact us at Info (at) to find out!