Channel Program Content

Content marketing to fit your Channel needs

Communicating To Partners about your Channel Program is critical to the success of your Channel. When doing so, it’s important to provide clear, concise, relevant and helpful resources and content across all Partner communications.

Vendors who put less time in conveying Partner requirements and more about how they’re going to drive business together foster success. When both Vendors and Partners work together to amplify messaging, more solutions are sold through your Channel.

Communication encourages collaboration with PartnersScreen Shot 2015-02-12 at 12.22.41 PM

Throughout the communication process it’s important to ensure your Partner’s have positive experiences with you. These positive communications put your Partners in a position to trust your advice and industry insights, understand your processes and look forward to your next communication, as opposed to hitting that delete key.

What do Partners want from you? 

Channel Maven consulting is talking to thousands of partners every year, around the globe. We understand the Partner world and keep our finger on the pulse of all they do. As a result, we are uniquely positioned to provide you with the right kind of Partner communications, at the right time. We see into ‘a day in the life’ of a typical Solution Provider, VAR or MSP. We understand how many Vendors they work with, how the communications are received, what they like and how they want their content to arrive. Most of all, we understand capturing their mindshare is tough and takes the right approach, the Channel Maven Consulting approach.

We know content

From website copy to program guides, emails, social media posts, blogs, white papers, case studies, Partner portal content, and everything in-between, Channel Maven Consulting successfully enables Channel Partners through communication.