Historically, Twitter has been a dynamite platform for driving traffic to websites, building awareness, and generating demand. However, recent algorithmic changes altered that so, if your Channel Partners are experiencing significantly diminished engagement metrics, there’s good reason and they’re not alone. We’re all suffering.
Welcome back to another episode of #CMCtv. In this edition, we discuss Sales Strategy Tips for Channel Partners.
Partner and Vendor organizations are all unique; from size, to number of employees, to business goals, to Partner programs, to Partner types, to technologies and end users. You can’t treat them all alike; so, how then do you encourage and amplify digital marketing as it relates to sales strategy in a more custom way?
Many successful Channel Partners are small businesses working with multiple vendors across a variety of solutions. Through their success, they’re pulled in a million different directions. We know this because we work with thousands of them each year and they struggle to find time for demand generation in addition to all the other hats they are juggling. Read more