In a perfect, inbound world where demand is auto generated and leads are lining up at your virtual door, marketing and sales are 100% aligned. However, with a historic “love-hate” relationship between the two, achieving this utopia is no small feat for any sized partner organization especially those working with 5 – 25 Vendors at any given time.
At ChannelCon 2017, I had the pleasure of speaking alongside Larry Walsh, CEO of The 2112 Group on why integrating sales and marketing for inbound demand generation is critical for driving more revenue through The Channel:
Welcome back to another episode of #CMCtv. In this episode, we discuss Internet of Things (IoT) and the impact IoT has on Partners and The Channel. Stephen DiFranco, Principal at IoT Advisory Group, joins Heather K. Margolis, CEO, and founder of Channel Maven Consulting, to lend his expertise on IoT and its relationship to The Channel.
As Twitter says, “You are what you Tweet.” Sad but true; more than one reputation has been built or destroyed in 140 characters or less.