How to Engage Channel Partners Through Online Events

With the virtual event market predicted to reach $4 billion over the next five years, our ability to engage Channel Partners through online events is more powerful than ever. Of course, the time and resources required to successfully plan and execute virtual events do not come without challenges. Working with Vendors daily, the major hurdles we discuss center around delivery tactics and low attendance.

With the event season upon us, I’d like to share a few best practices we employ when working with Vendors to engage Channel Partners via online events: Read more

5 Ways to Create Newsletters that Better Engage Channel Partners

While we talk an awful lot about email-type communications being overwhelming and bombarding, we are huge fans of newsletters. They are a great way to aggregate a lot of information and cut down on multiple emails.

They also enable you to relay important information to Channel Partners regarding your solutions, program, resources and other offerings. Unfortunately, they are losing effectiveness as Partners are now working with anywhere from 5 – 25 Vendors which means as many newsletters. In those cases, the volume of incoming information from co-workers, Vendors, customers, prospects, solicitors, and others can be overwhelming. I don’t know about you but I don’t read a newsletter if the rest of my inbox is out of control unless there is something incredibly useful in it.

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Twitter Privacy Policy Updates – What IT Vendors and Channel Partners Need to Know

Twitter Privacy PolicyAs Twitter says, “You are what you Tweet.” Sad but true; more than one reputation has been built or destroyed in 140 characters or less.

Effective June 18, the Twitter privacy policy was updated. Chances are millions of users received the notice but didn’t have time to find out what it means for them. We get it, we’re busy too and fine print is a tough pill to swallow; but with the recent upheaval in engagement strategy caused by their recent algorithm updates and how they impact social media syndication, it’s a good time to find out what other Twitter changes might be suddenly impacting The Channel.

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