As Twitter says, “You are what you Tweet.” Sad but true; more than one reputation has been built or destroyed in 140 characters or less.
IT Vendors dedicate considerable resources to writing, publishing, and maintaining Channel Partner blog platforms. The topics range from solution updates, to portal asset additions, to news and launches, to upcoming events (on and offline), and more. All of which is valuable information to help Partners grow their businesses alongside your solutions… when and if they actually engage with and read the content. Sadly, there are over two million blog posts published online every day and of the published B2B blogs, anywhere from 60 – 90 percent go unread.
Channel Maven Consulting welcomes Larry Walsh, CEO of The 2112 Group, for this enlightening episode of #CMCtv. Here, Heather K. Margolis, Channel Maven’s CEO, and Larry Walsh discuss the horizon of The Channel. Specifically, what is in store for Vendors and Partners over the next three years. Read more