The Channel has shifted significantly in the past few years. Channel Partners are working with multiple Vendors; end-users are driving digital transformation, and customers want business outcomes instead of solutions. In addition, new IT channels are cropping up across the landscape as S-a-a-S and other as-a-service Vendors enter the market with always on, from anywhere, cloud-based platforms to address user pain points.
Hiring the right Channel Account Managers (CAMs) can make or break your relationship with Channel Partners, increase (or decrease) their ability to drive revenue with your solutions, and greatly impact their willingness to engage with your teams. In a recent presentation at the 20th anniversary of Channel Focus North America, Heather K. Margolis gave details on the top traits of world-class CAMs. Here are three to look for when hiring an effective CAM: Read more
Twitter is one of those love-it-or-hate-it social platforms. It can be time consuming and confusing but historically it’s been a significant driver of traffic to websites, which impacts SEO and Search Engine rankings. We love that part – but lately, Twitter’s been noticeably sluggish, engagement is more difficult to come by, and followers don’t stream in like they used to. Read more