Channel Maven Blog

Next Gen Changes to LinkedIn Impact Social Media Strategy

Last fall we attended the Hubspot Inbound conference and were privy to some LinkedIn changes coming down the pike. We sent an email with the information we had (you can see it here) and promised an update as changes rolled out.

The visual changes to LinkedIn are striking, starting with a new navigation and circular image but are you aware of what happened to some of our favorite features? A few were axed altogether, some were removed and then quickly added back, and others are still available but moved.

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Channel Jeopardy, anyone?

Channel Jeopardy Anyone?!

Answer: Four preeminent Channel analysts, all of whom left their posts to take executive positions in the last 12 months.

Question: Who are Tiffani Bova, Laz Gonzalez, Darren Bibby, and Tim Harmon?

What else do they all have in common? They will be contestants to my “Alex Trebek” in our “Channel Jeopardy” session at the ‘Leveraging New Technologies to Amp Your Channel’s Effectiveness’ symposium being put on by Nuvello May 8th and 9th. I assure you, you will not want to miss this! [And NO, I will not be wearing a mustache (sorry, Alex).]

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Channel Partner Education: Small Steps Lead to Demand Generation

When consulting with Vendors on the topic of Partner Education we often hear about goals for To-Partner communications and demand generation initiatives. Everyone, especially Partners, are hyper-focused on generating demand and in many cases conversations with Vendors involve tactics that Partners can self-execute. Typically, these include portal activities such as customizable email drip campaigns, social media content and syndication and downloadable content such as white papers, eBooks, infographics, videos and webinars.

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