Channel Maven Blog

Is Channel Sales Training now a Four-Letter Word?

I truly believe Channel sales is 80% nature, 20% nurture. So, how then do you fully train a Channel salesperson, Channel Account Manager, or Partner?

My husband loves to throw out quotes from Glengarry Glen Ross, all the time; “A-I-D-A. Attention, Interest, Decision, Action,” or “I’d wish you good luck but you wouldn’t know what to do with it if you got it,” and of course, “ALWAYS BE CLOSING. Always be closing.”


#CMCtv Episode 11- Sales Strategy for Channel Partners

Welcome back to another episode of #CMCtv. In this edition, we discuss Sales Strategy Tips for Channel Partners.

Partner and Vendor organizations are all unique; from size, to number of employees, to business goals, to Partner programs, to Partner types, to technologies and end users. You can’t treat them all alike; so, how then do you encourage and amplify digital marketing as it relates to sales strategy in a more custom way?