Channel Maven Blog

How to Design a Robust Channel Incentive Strategy

A guest blog from Del Heles, CEO/President Computer Market Research

Del is a global leader in Channel data management solutions and a software marketing automation executive with over 40 years of experience.  He brings extensive experience to the Channel including: Channel POS, inventory data collection, co-op/MDF management, deal registration, synchronized channel marketing (SCM), special pricing agreements, Channel gamification, SPIFF management, and more.

How to Design a Robust Channel Incentive Strategy


SMB Tips From Successful Channel Partners

Many successful Channel Partners are small businesses working with multiple vendors across a variety of solutions. Through their success, they’re pulled in a million different directions. We know this because we work with thousands of them each year and they struggle to find time for demand generation in addition to all the other hats they are juggling. (more…)