A guest blog from Del Heles, CEO/President Computer Market Research
Del is a global leader in Channel data management solutions and a software marketing automation executive with over 40 years of experience. He brings extensive experience to the Channel including: Channel POS, inventory data collection, co-op/MDF management, deal registration, synchronized channel marketing (SCM), special pricing agreements, Channel gamification, SPIFF management, and more.
How to Design a Robust Channel Incentive Strategy
Welcome to July – we’re back with another engaging episode of #CMCtv, this time focused on social selling for channel enablement.
Within the new Channel paradigm where Vendors compete for Partner mindshare while Partners work only with Vendors who “show them the love,” we constantly address one of the most pressing questions for Vendors:
How can Vendors improve Channel Partner relationships?
A guest blog from Jay McBain, CEO Channel Eyes
At Channel Maven Consulting, we don’t play favorites or push products and platforms. However, from time to time we do present Channel enablement tools that ease Channel sales and marketing. This week we welcome Jay McBain of ChannelEyes:
Many successful Channel Partners are small businesses working with multiple vendors across a variety of solutions. Through their success, they’re pulled in a million different directions. We know this because we work with thousands of them each year and they struggle to find time for demand generation in addition to all the other hats they are juggling. (more…)