Channel Maven Blog

How Changes to Twitter Impact To and Through Channel Marketing

Twitter is one of those love-it-or-hate-it social platforms. It can be time consuming and confusing but historically it’s been a significant driver of traffic to websites, which impacts SEO and Search Engine rankings. We love that part – but lately, Twitter’s been noticeably sluggish, engagement is more difficult to come by, and followers don’t stream in like they used to. (more…)

Make Sure your Channel Marketing Core is Solid

strong Channel Marketing core

This morning I pulled out my back. Stay with me, this will make sense for the Channel, I promise. If it doesn’t I’ll blame the muscle relaxers, but stay with me anyway.

I pulled out my back, like walking bent over and not able to pick up anything more than my laptop and immediately sought help from a few resources. Namely a chiropractor, massage therapist, and physical therapist. All of them said, “Well, you need to make sure your core is solid before you do anything else.”

(more…)