Welcome to #CMCtv. In this episode we’re talking about Partner demand generation – a huge topic in the Channel right now and one we can help with.
Channel Maven Blog
A guest blog from Jeff Mattan
Jeff Mattan develops and implements Channel sales strategy and Channel programs. His main role is to help Partners, and those who support Partners, do their jobs better. Jeff has over 25-years experience in sales, marketing, business development and The Channel. He enjoys collaborating across all aspects of an organization from Partners, to Channel sales, to finance, legal, and sales operations, with a goal of helping formalize Partner Programs and moving Vendors and Partners to the cloud.
At Channel Maven Consulting we aim to work with the best people in the industry to improve the Channel Partner Journey across all regions. We’re happy to announce we’re now able to expand our channel marketing and program development services to Latin America thanks to a strategic partnership with Pigs on the Roof.
Press release originally published on pigsontheroof.com
A guest blog from Carlos Blanco, Founder Pigs on the Roof.
Carlos is a seasoned business professional and entrepreneur, with over 30 years of domestic and international experience. During his corporate career, he held executive technical and channel sales and marketing positions at DCA, Micro Tempus, Verint, Ingram Micro, Eastern Airlines, Citicorp and FPL. As the founder and managing director of Pigs on the Roof, Carlos and his team focus on provisioning channel development, marketing, and sales services in U.S. and Latin America.
We’re all so busy talking about the buyer’s journey we’ve forgotten about the Partners’ journey. Partners need to navigate onboarding, locate portal resources, get up-to-date training, and leverage demand generation materials. If the journey is not easy or positive, Partners have a more difficult time reaching success. Not to mention, all those resources you spend so much time building go unused. (more…)