Channel Maven Blog

Why Creativity Still Matters in Channel Marketing

Channel Partners don’t always have time for overly creative marketing. So, when I learned what SYNNEX Corporation does to infuse creativity into their Partners’ marketing and how it helps drive demand and stay top-of-mind, I was all ears. It’s an interesting one-two-punch I hadn’t fully considered until a recent ‘catch-up’ call with Mary Ellen Grom, VP of US Marketing at SYNNEX. (more…)