As we celebrate Thanksgiving this year, we’re so grateful for you, our clients. To ensure others have the opportunity to be thankful in the coming year, our goal for 2017 is to do more around charitable giving. We’ll be reaching out the first week of December to tell you more about that. In the mean time, we wish you and your families a happy and healthy Thanksgiving.
Channel Maven Blog
As channel marketers and tech geeks, we were thrilled to send team members to HubSpot’s Inbound 2016 marketing and sales event in Boston last week. This year’s speakers included the likes of Tim Urban, Reshma Saujani, Angela Duckworth, and Gary Vaynerchuk – all focused on digital transformation’s impact on demand generation.
Welcome back to #CMCtv. In this episode, we talk about how important project management is to any successful Channel Marketing or Channel Program development endeavor.
A guest blog from Jessica Baker:
Gartner says cloud is a $204B opportunity. With over 90% of companies using some mix of public, private, or hybrid cloud-based solutions, it’s easy to understand why Vendors keep talking about Born-in-the-Cloud Partners. Who wouldn’t want to be part of that?! The less obvious part is figuring out how Vendors can capture these Partners’ attention.
So much of Vendor success is about understanding how the Channel Journey is shifting, then ensuring your program and communications arm Partners with the knowledge they need to be successful in today’s market. With this in mind, we’re excited to welcome Debbie Kane, VP Client Strategy and Brad Rolfe, VP Client Engagement, to the Channel Maven team. Both formerly with Penton and Everything Channel (now The Channel Co.,) they bring Channel experience and interesting insights to our team and the Vendors and Channel Partners we work with. (more…)