According to SiriusDecisions; 67% of the buyer’s journey is done digitally. This puts buyers in the driver’s seat of their journey long before Vendors and Partners meet them. Fantastic news if you’re the buyer but what if you’re not?
Channel Maven Blog
Last week, I talked to Channel Vendors and Manufacturers about making sure Partners use their MDF. This week I’m talking to Partners and Vendors about how to get the most out of the MDF you have. Did you know: $25 Billion in MDF is left on the table every year? Okay, that’s not all going to you but even if part of it is going to you aren’t you bummed if you don’t use it?? I would be. (more…)
4 Must-Haves for Small Businesses
At Channel Maven Consulting we spend a lot of time working directly with Partners. Usually that is to improve their ROI on inbound marketing and lead generation but there are so many other small business challenges we have worked with Partners to overcome (not to mention we are a SMB ourselves!).
How are Small Business Channel Partners thriving through times of growth?
Here are the four most important recurring themes we’ve gathered from Channel Partners who have built thriving small businesses:
Do you ever find yourself reading content on Twitter or LinkedIn and wondering, “Where did this come from?” Finding thoughtful, effective pieces of content to post on social media is more of a science than an art form.