Welcome back to another episode of #CMCtv. In this episode, we discuss how communications TO Partners helps Vendors drive engagement.
Much like ending a relationship over text message, communications to Partners can be troublesome. In both situations, you may find yourself asking: Is this really the best method and/or platform to get my point across? In the case of a break-up text, no it isn’t. Spot on analogy, right?
So then, how should you be communicating to your Partners? If you are not getting the results you want make sure you take these points into consideration:
I truly believe Channel sales is 80% nature, 20% nurture. So, how then do you fully train a Channel salesperson, Channel Account Manager, or Partner?
My husband loves to throw out quotes from Glengarry Glen Ross, all the time; “A-I-D-A. Attention, Interest, Decision, Action,” or “I’d wish you good luck but you wouldn’t know what to do with it if you got it,” and of course, “ALWAYS BE CLOSING. Always be closing.”
Last week Brad, Debbie, and I attended an amazing event put on by The Performance Group of Northern California. They called it a luxury leadership reboot – ‘For the Love of You’ (#FTLOY17) and it was simply an amazing experience. By the end, I kept saying, “every little thing” because at the end of the day that is what truly makes the difference.
If you follow American football, you may know the San Diego Chargers relocated to Los Angeles. It’s not a total loss for San Diego though, as this year the city plays host to Channel Focus 2017! Channel Maven is once again excited and proud to sponsor the event for the 3rd year in a row.
Welcome back to another episode of #CMCtv. In this edition, we discuss Sales Strategy Tips for Channel Partners.
Partner and Vendor organizations are all unique; from size, to number of employees, to business goals, to Partner programs, to Partner types, to technologies and end users. You can’t treat them all alike; so, how then do you encourage and amplify digital marketing as it relates to sales strategy in a more custom way?