Do you ever find yourself reading content on Twitter or LinkedIn and wondering, “Where did this come from?” Finding thoughtful, effective pieces of content to post on social media is more of a science than an art form.
Channel Maven Blog
Every once in awhile Channel Maven opens the blog up to some of our channel expert friends. Anyone who has been in channel marketing knows Lang Tibbils as an innovator, a motivator and a channel marketing guru. In this blog, Lang shares his insights into the importance of storytelling in the channel and gives three worthy strategy ideas to help you get started.
Social media is today’s version of the first impression. Parents are registering domain names and securing social media accounts for their children before birth and five-year-olds can work mobile devices better than most adults. Like it or not, social media spawned the practice of judging each other by followers, likes, and shares.
Today’s digital strategies shift at lightning speed and new tactics are constantly erupting and evolving or dying abruptly without notice. This is true in sales and marketing, technology and other fields too. We all share a common challenge: how do we stay ahead of the curve with so many players trying to kick the same ball on the same field?
When you think of Partner Platforms, a few different types should come to mind: Marketing Automation, Partner Relationship Management (PRM) Systems/Portals, and Point-Of-Sale (POS). If we tried to focus on all three in one blog, we would end up with a mess of different ideas, concepts and explanations. For simplicity’s sake, we’re focusing on a major type of platform: marketing automation.