Today’s Partner Programs look drastically different than their predecessors. It used to be that Vendors dictated Channel partnerships and most elements of the Partner Program. The pendulum has now swung to the other side thanks to an abundance of new technologies and information. Partners today have more Vendor options than ever before, which means Vendors need to be more mindful of Partners’ business objectives if they want successful partnerships. Now, they have to craft their Partner Program around a value proposition, one that entices Partners in today’s changing market and aligns with their Partners’ goals.
How are Vendors developing Partner Programs and value propositions that align with Partners to drive demand? Here are four recommendations from our Vice President of Channel Strategy, Sheila O’Neil: (more…)
Welcome back to #CMCtv. In this episode, we talk about the importance of optimizing your social profiles to engage Partners online.
A guest blog from Jeff Mattan:
You’re busy and feeling a little defeated. You want to want to see more revenue from Partners, but you don’t have time to reinvent your Partner Program. Worse, you’re starting to wonder if you even have the right Partners – are they doing all they can for you?
We’ve all done it. You get into a rut communicating to Partners. The same old email here, the same stale newsletter there. Unfortunately, what ends up happening is a global tune out of your entire channel. Why should they care when it feels like you don’t? (more…)
Welcome to #CMCtv. In this episode we’re talking about Partner demand generation – a huge topic in the Channel right now and one we can help with.