We’re all so busy talking about the buyer’s journey we’ve forgotten about the Partners’ journey. Partners need to navigate onboarding, locate portal resources, get up-to-date training, and leverage demand generation materials. If the journey is not easy or positive, Partners have a more difficult time reaching success. Not to mention, all those resources you spend so much time building go unused. (more…)
Channel Maven Blog
Staying top-of-mind with Partners is… well… top-of-mind for every IT and Telecom Channel Vendor we’ve ever met. An event is obviously a great tool to accomplish that – as well as a fantastic opportunity to drive Channel Partner demand gen. (more…)
A guest blog from Del Heles, CEO/President Computer Market Research
Del is a global leader in Channel data management solutions and a software marketing automation executive with over 40 years of experience. He brings extensive experience to the Channel including: Channel POS, inventory data collection, co-op/MDF management, deal registration, synchronized channel marketing (SCM), special pricing agreements, Channel gamification, SPIFF management, and more.
How to Design a Robust Channel Incentive Strategy
Welcome to July – we’re back with another engaging episode of #CMCtv, this time focused on social selling for channel enablement.
Within the new Channel paradigm where Vendors compete for Partner mindshare while Partners work only with Vendors who “show them the love,” we constantly address one of the most pressing questions for Vendors: