Channel Maven Blog

Getting Born-in-the-Cloud Partners to work with you…not the Competition

A guest blog from Jessica Baker:

Gartner says cloud is a $204B opportunity. With over 90% of companies using some mix of public, private, or hybrid cloud-based solutions, it’s easy to understand why Vendors keep talking about Born-in-the-Cloud Partners. Who wouldn’t want to be part of that?! The less obvious part is figuring out how Vendors can capture these Partners’ attention.

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Channel Veterans join the team to Strengthen your Channel Journey

So much of Vendor success is about understanding how the Channel Journey is shifting, then ensuring your program and communications arm Partners with the knowledge they need to be successful in today’s market. With this in mind, we’re excited to welcome Debbie Kane, VP Client Strategy and Brad Rolfe, VP Client Engagement, to the Channel Maven team. Both formerly with Penton and Everything Channel (now The Channel Co.,) they bring Channel experience and interesting insights to our team and the Vendors and Channel Partners we work with. (more…)