Channel Maven Blog

5 Things Vendors Need to Know About Their Partners’ Journey

partners' journeyWe’re all so busy talking about the buyer’s journey we’ve forgotten about the Partners’ journey. Partners need to navigate onboarding, locate portal resources, get up-to-date training, and leverage demand generation materials. If the journey is not easy or positive, Partners have a more difficult time reaching success. Not to mention, all those resources you spend so much time building go unused. (more…)

How to Design a Robust Channel Incentive Strategy

A guest blog from Del Heles, CEO/President Computer Market Research

Del is a global leader in Channel data management solutions and a software marketing automation executive with over 40 years of experience.  He brings extensive experience to the Channel including: Channel POS, inventory data collection, co-op/MDF management, deal registration, synchronized channel marketing (SCM), special pricing agreements, Channel gamification, SPIFF management, and more.

How to Design a Robust Channel Incentive Strategy