Ever find yourself wondering whether your Partners are using social media effectively? Believe it or not there are right and wrong ways to use it. At Channel Maven Consulting, we find that Vendors who educate, engage, and enable Partners to use social media effectively, drive more demand and generate more leads. (more…)
Channel Maven Blog
Those of you in the Northeast might find this hard to believe, but spring is right around the corner and with spring comes spring cleaning. No, no, not your closet, your garden and your garage…your Partner program. (more…)
Good morning Orlando!
The Channel Maven team is in Orlando, Florida this week in attendance at the Red Hat Partner Conference. What are we doing here? Ramping up Red Hat Partners’ social media profiles, providing professional headshots, and lending our insights to individual Partners’ and their company’s social standings. We are doing all of this at no charge to you! Sounds fun right? The team is excited to be here and you should be too whether in attendance or not. Lets take a closer look:
The Vendor-Partner relationship we know from ten years ago is a thing of the past. Vendors who once chose the Partners they wanted to work are faced with a new reality: more manufacturers and developers have adopted the Channel as a sales strategy, giving Partners more hardware and software Vendors to choose from.
What’s not to love about social media? It’s a perfect place to gather information, research buying decisions and practice social selling. A standout social profile makes all the difference and it’s often only a few tweaks away.