The ROI on Social Media Content Syndication Just got Worse

From a Vendor perspective, every tool or tactic that engages and assists Channel Partners to sell or develop solutions around yours, is one day closer to them joining your top 20%. This includes content syndication offerings meant to make it easier for Partners to execute marketing tactics. Think blogs and social.

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Why Blogging is Key for Partner Marketing Strategy

With more Vendors than ever to choose from, today’s Partners work with anywhere from 5 to 25 at any given time and align with those who truly help them sell. They’re not interested in playing favorites; their attention is focused on growth, sales, and keeping the lights on. It’s causing a shift in Partner marketing where the Vendors that help drive joint sales and add value are rewarded by staying top-of-mind with Partners. They are also the ones moving more of the 80% of lower achievers into the 20% of Partners that generate most of the revenue through their Channel.

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