Twitter is one of those love-it-or-hate-it social platforms. It can be time consuming and confusing but historically it’s been a significant driver of traffic to websites, which impacts SEO and Search Engine rankings. We love that part – but lately, Twitter’s been noticeably sluggish, engagement is more difficult to come by, and followers don’t stream in like they used to. Read more
From a Vendor perspective, every tool or tactic that engages and assists Channel Partners to sell or develop solutions around yours, is one day closer to them joining your top 20%. This includes content syndication offerings meant to make it easier for Partners to execute marketing tactics. Think blogs and social.
Channel sales and marketing are evolving as fast as the digital transformation they support. These rapid changes impact the way we do everything from Channel enablement and programs to recruiting and onboarding to training and engaging with Partners along their Partner journey. Read more