The Channel has shifted significantly in the past few years. Channel Partners are working with multiple Vendors; end-users are driving digital transformation, and customers want business outcomes instead of solutions. In addition, new IT channels are cropping up across the landscape as S-a-a-S and other as-a-service Vendors enter the market with always on, from anywhere, cloud-based platforms to address user pain points.
Welcome back to another episode of #CMCtv. In this episode, we discuss Internet of Things (IoT) and the impact IoT has on Partners and The Channel. Stephen DiFranco, Principal at IoT Advisory Group, joins Heather K. Margolis, CEO, and founder of Channel Maven Consulting, to lend his expertise on IoT and its relationship to The Channel.
As Twitter says, “You are what you Tweet.” Sad but true; more than one reputation has been built or destroyed in 140 characters or less.