Our fearless leader, Heather, founded Channel Maven Consulting in 2009. A self proclaimed “recovering channel professional” Heather is passionate about enabling manufacturers and their Channel Partners to drive more business through their Channel Programs. Having led Channel Programs for companies like EMC, EqualLogic and Dell, Heather helps Channel organizations of all sizes build smarter Channel Programs, manage Channel relationships to find added value, and engage their communities through social and traditional media. Heather regularly speaks to manufacturer and Channel Partner audiences about getting the most from social and traditional media. She also speaks to a variety of audiences about entrepreneurship, building a service business, and B2B strategy.