Brad Rolfe – VP Client Strategy

Brad’s almost 20 years in the Channel has prepared him well for his current role as part of the Channel Maven Consulting Executive Team. Over the past two decades, he’s been committed to one thing: helping Vendors strategically increase their Channel sales. Whether through branding and awareness, content syndication and lead generation, or custom content and thought leadership, Brad works to find the right platforms to help Vendors communicate their unique value proposition to Partners, and generally be more “Channel-rrific”! Based in SanFransico, Brad is focused on helping Vendors with headquarters in the western half of the U.S.


Working closely with both high profile clients as well as newcomers on the scene has given Brad a holistic view of this crazy world we call The Channel. His successful and colorful past includes business development positions at CRN/VarBusiness/XChange, the Penton Channel Group, including TheVARGuy, MSPmentor and TalkinCloud, Microstrategy as a Channel Manager, and three years as an entrepreneur, owning his own food company.


Outside of work you can find Brad and his family either planning for or on a plane to their next adventure! As an avid fan of everything food, wine, and travel, Brad is always up for a fun dinner meeting! Hit him up.

Find Brad on:

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